We live in an era of digitization, where technology has revolutionized our daily lives. The increase in the use of smartphones has significantly boosted the shopping experience. Consumers prefer online shopping instead of going to the physical store that has resulted in the steady growth of the e-commerce business all over the globe. In 2019, worldwide retail eCommerce sales reached $ 3.53 trillion and expected to skyrocket to $4.2 trillion by 2020.
Consumer shopping expectations are continuously evolving, and businesses must consistently stay up to date to the latest trends to stay ahead of the competition. As an e-commerce developer, you must learn what you should be paying attention to in 2020?
Let us take a look at top trends that are likely to shape the realm of eCommerce industry in 2020:
• Artificial Intelligence (AI)
AI is an emerging technology that will continue to gain traction in 2020. It plays a significant role in providing a personalized shopping experience for shoppers based on consumer behavior analysis. Many e-commerce businesses have already started leveraging AI to identify customer segmentation and provide smart product recommendations. It is expected that more and more brands will embrace AI to boost their sales revenue through AI-based personalization strategies.
• Augmented Reality (AR)
One of the major concerns that consumers have in online shopping is the inability to experience the look and feel of the product. Implementation of AR in the e-commerce platform enables us to bridge this gap by leveling up shopper’s experience to visualize the product in real life. For example, if a customer wants to buy a new sofa, it will be great if you can provide them the experience of how the couch will fit and look in their living room.
Hence, AR could prove to be a game-changer for the eCommerce industry. Some brands have already started experimenting with using AR to enhance their online experience, which has proved to be a key differentiator. You can consider adding this feature while developing an e-commerce website to mark the brand’s online presence in the competitive landscape.
• Voice Search
Voice Search technology is undoubtedly the next big thing in the eCommerce industry. It enables consumers to shop products by providing a verbal description of what they are looking to buy. According to OC&C Strategy Consultants Study, voice search technology is growing exponentially, and it is estimated to jump to $40 billion in 2022. So, as per evolving user preference, product pages in e-commerce sites are being restructured and optimized.
• Social Media Shopping
Social media has significantly changed the way businesses connect with customers. Most of the brands are already present on social media channels. The most in-demand e-commerce platforms like Magento and Wordpress enables you to integrate eCommerce products into social media websites. Hence, the in-app checkout feature makes the shopping experience easier and convenient for users.
The horizon of eCommerce is growing day by day with the advancement in technology. So, to become a successful developer in 2020, you need to keep an eye on these e-commerce trends.
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