The boom in eCommerce business witnessed in the last few years has drastically changed the buying habits of customers, and it is still growing. It has made the shopping experience on the web seamless, through mobile apps or websites.
And, while there exist numerous eCommerce websites in the already crowded market place, how many do you think are successful? Well, it might surprise you to discover that most of the sites fail during their initial phase of operations.
But, “Why so?”
Poor user experience is one of the most common reasons. It is because the companies managing these sites do not put the needs of their target users before implementing their ideas for businesses.
A simple, clean, and informational web page design is easily accessible. Moreover, it offers an engaging experience that compels visitors to stay on the website and make purchases. For businesses, it helps them to convert a potential client and eventually generate more revenue.
Big Question: How to provide a great user experience?
Let’s explore the top 10 tips to create enticing and engaging e-commerce websites:
Choose the Right Web Hosting Platform
While there exist several eCommerce platforms available in the market, there are a few that are quick to set up and simple to use. Though, some of them are very expensive; however, others are affordable. Selecting the e-commerce platform is critical for the success of any Website.
Keep it Simple
During the website design configuration process, it is best to keep it clean for a timeless look. It’ll require contemporary touches on a timely basis but with less frequent updates. Remember, simple is always better when planning an e-commerce site.
Think like you are Website Visitors
What if you were a website visitor? If you want your e-commerce website to connect with the end-user, it is vital to think like your audience. Majorly, there are a couple of expectations that every end-user has while accessing an e-commerce website. Intuitive Navigations, Mobile Responsive Design, Powerful Search Capabilities, Fast Loading Time are a few features that provide a secure and smooth shopping experience.
High-Quality Images
Seeing is believing as they say holds valid for eCommerce business. To make the buying experience appealing, it is a great idea to showcase the capability with amazing pictures or even short videos depending on the type of product.
Make The Product Information Easily Accessible
Crisp and accurate product listing will support the secure purchase of the products as opposed to long-form descriptions. The potential customers have a general tendency to check for product specifics.
Easy to Navigate
What if your visitors need to click around ten different menus to discover the item they’re looking for? They may lose their interest in between the search process or snap their path to your competitor’s site. It is essential to make the navigation process as seamless as possible by conveying accurate search specific results. Menu bars should be provided across all pages, preferably at the top of the page, to assist the user in finding the right product.
Optimize your Checkout Process or Smooth Checkout Process
The burdensome checkout process is more than likely responsible for disrupting the shopping experience of your customers. Whereas swift and secure transactions make it compelling for consumers to check out their products. Include some progress indicator during the checkout process to help your visitors know how close they are to the end. The secure checkout process will motivate your customers to make a repeat purchase.
Honesty is Always the Best Policy
It is always advisable to be upfront and honest about the price of the items or services that are being offered while designing an e-commerce website. Your visitors should not feel deceived while going through the site.
Mobile-Friendly Optimization
Mobile e-commerce sales are expected to account for 53.9% of total e-commerce sales by the year 2021 as per Statista survery . It implies that the majority of the consumers and prospects browse the e-commerce website through a mobile device. User’s familiarity with mobile devices has led to a severe increase in mobile transactions. Hence, the superior mobile experience is a key to boost your sales and improve your rankings.
Include Testimonials and Reviews
Positive or negative product reviews influence shoppers, and hence, they read online reviews before making a purchase decision. It is recommended to include reviews and testimonials options on your website. Thus, it is one of the quickest ways to promote sales and conversions.
So there you have it! Hence, the above ten tips will help you create perfect eCommerce websites if you wish to become a web developer and create stunning websites. We at LearnAtRISE are here to help you! Check out our remarkable program in Ecommerce development that helps to learn and develop a systematic approach from concept to deployment of an eCommerce solution.